Logistics subject-matter expertise for IT and product firms

Strategic guidance to help technology companies successfully enter and compete in the logistics market.

Common pitfalls for tech companies

  • Wasted development cycles

    Building features that logistics companies don’t actually need or want.

  • Poor GTM alignment

    Messaging and positioning that miss the mark with logistics decision-makers.

  • Weak logistics validation

    Assumptions about the industry that don’t match operational reality.

Typical GTM flow for logistics tech

1
Idea
Often disconnected
2
Market Validation
Surface level
3
Messaging
Generic tech speak
4
Execution
Misaligned priorities
5
Leads
Poor conversion

How we bridge the knowledge gap

GTM strategy

Market positioning, messaging frameworks, and competitive analysis for logistics tech.

Execution briefs

Detailed roadmaps for product development priorities and feature validation.

ICP validation

Deep customer research to identify and understand your ideal logistics prospects.

Warm introductions

Connections to logistics decision-makers when appropriate and mutually beneficial.

Deep US logistics market knowledge

Having worked directly with carriers, brokers, and 3PLs across different regions and specializations, we understand the nuances of the American logistics market.

  • Regional differences in trucking operations
  • Owner-operator vs fleet dynamics
  • Broker-carrier relationship complexities
  • Compliance and regulatory landscape

US Logistics Market Expertise

Active across major freight corridors and regional markets

Ready to crack the logistics market?

Let’s discuss how logistics subject-matter expertise can accelerate your product-market fit and GTM success.

Book a consultation