SEO and content for logistics companies

Strategic search optimization and content specifically tailored for carriers, brokers, and 3PLs.

Why most logistics companies struggle online

  • Invisible websites

    Sites that don’t show up when shippers or drivers search for relevant services.

  • Missing lanes and keywords

    Not targeting the specific routes, cargo types, and services that drive business.

  • Outdated content

    Generic copy that doesn’t speak to specific logistics challenges and solutions.

SEO to business pipeline

1
Keywords
Target freight terms
2
Content
Route & service pages
3
Rankings
Show up in search
4
Traffic
Qualified visitors
5
RFQs
Inbound business

Our logistics-focused SEO approach

Keyword research

Target freight-specific terms, routes, and equipment types that actually drive business.

Freight-tuned copy

Content that speaks directly to shippers, drivers, and logistics decision-makers.

On-page SEO

Technical optimization for logistics sites including local search and mobile performance.

Backlink strategy

Authority building via industry publications, directories, and logistics partnerships.

What logistics SEO looks like

Search example:
"flatbed trucking Los Angeles to Phoenix"

Keyword Research

  • • Route-specific terms
  • • Equipment types
  • • Cargo specializations

Content Strategy

  • • Lane-specific pages
  • • Service descriptions
  • • Local market content

Results

  • • Higher search rankings
  • • More qualified leads
  • • Better visibility

The business impact of logistics SEO

3–5×
More inbound RFQs
40–60%
Better search rankings
Recruiting visibility

When done right, SEO becomes a reliable source of qualified leads without constant cold outreach or expensive ads.

Ready to get found online?

Let's discuss how strategic SEO and content can drive more qualified leads to your logistics business.

Book a consultation